“Everybody knows a cyclist,” is an idea that’s been banging around in my head for a year or so. It’s loosely based on the People for Bikes billboards that can be seen around town, but more local. My thought is that LOTS of people ride bikes, and if the population at large considers cyclists in the context of someone they know, it could engender a little more empathy. But I had no idea how to effectively execute this idea.
Recently a guy came into the shop talking about radio ads, and I thought, “Hmmm. This might be a pretty good way for me to spread the message I have in mind.” I called the place that does Pedal’s creative work and hit them with the idea. In true ad-guy fashion, they exploded the scope of the project. Instead of just recording a radio bit, why not video tape (is that terminology remotely current in this digital age?) a chat on the couch and put it on the YouTube? So we went forward with the plan and recorded conversations with a few folks.
This is first of several that we’ll share over time.