We had a customer in the shop the other day who took a look at a few of the bikes on display and said, “Woah!  This must be a place for serious cyclists.”

I almost cried.

While Pedal is a place for serious cyclists, it is also a place for beginning cyclists, commuters, kids, folks who want nothing more than to ride a few miles on the Kal-Haven Trail, triathletes. Everybody. Yes, there is a very expensive and flashy bike on display in the window right now, but you don’t have to want that bike. I sincerely, deeply hope and believe that somebody wants it, but that somebody doesn’t have to be you.

Feel free to talk to us about what you want. Please don’t be afraid of the bikes you don’t want. We won’t force one on you. Promise.